e.l.f. Enters Fragrance & Body Care with ‘e.l.f. Pop’

e.l.f. Brands is moving into fragrance and body care with the launch of e.l.f. Pop, a new collection that transports consumers to sensorial destinations through signature scents. 

The debut collection is e.l.f. Pop: Tromsø, a limited- edition holiday drop featuring “Spicy Bundt Nice” fragrance inspired by the wintry wonders of Norway.

In honor of the holiday season, Tromsø is the first stop on e.l.f. Pop’s globetrotting journey.

Tromsø, Norway, is where the Northern Lights fill the sky, a quintessential holiday destination. 

e.l.f. partnered with two Norwegian artists to create a holistic, transporting experience across the Tromsø collection’s packaging and supporting campaign. 

Illustrator Esra Røise anchors the collection’s visuals across the product line. Pop artist SKAAR also created the soundtrack for the launch assets.

Oshiya Savur, Chief Marketing Officer of e.l.f. Brands, commented:

“e.l.f. Pop is our next bold leap as we stretch into new playgrounds and categories. Fragrance is a unique form of self-expression, it is personal and customizable. Body care transforms an everyday necessity into a ritual of self-care and indulgence. Each intentionally selected destination in the e.l.f. Pop collection is designed to transport you somewhere you want to be – to make you feel something personal and special. Our destinations are a connective throughline to our community, they guided our flight path to locations that inspired the collection. It is rooted in pride and place, the power of people, which we feel is the true essence of e.l.f Pop.”

The “Spicy Bundt Nice” scent captures the sensorial vibes with notes of holiday spice cake, orange zest, cardamom, buttercream frosting, cedarwood, and warm musk. 

e.l.f. Pop Tromsø collection includes three SKUs, all priced accessibly: fragrance mist, silky body cream, and a travel-size kit.

The full e.l.f. Pop lineup, featuring additional destination scents, will be released in January 2027.